When was the last time you updated your website, refreshed your logo, or added new colors to your digital newsletter? In this episode, Dennis and Jason debate the merits of refreshing your your organization’s brand and offer quick tips for ensuring your look is keeping up with
Read more →A question was recently asked: how should economic development groups determine if an event was successful? It was a great question that prompted a lot of discussion. In this episode, Dennis and Jason seek to answer that question. Event metrics should included more than simply the number
Read more →It could be a sad commentary that a personal message stands out in this mass communication world. It also presents great opportunity to build your personal brand. In this episode, Dennis and Jason discuss the art of personal communication and share thoughts about emails, phone calls, text
Read more →What are your travel goals? Didi Caldwell with Global Location Strategies had a goal of visiting 50 counties by the age of 50. She did it. Learn more about her story and also get some great travel tips from this globetrotter. Learn how to pack, where to
Read more →Volunteer boards of directors can make or break an organization. If your board of directors is consistently off topic and spends too much time digging in the weeds, it is safe to say that they are focusing on the wrong things. In this episode, Dennis and Jason
Read more →If something is in your newsletter, surely everyone has read it, understood it, and remembered it, right? To effectively communicate our organization’s message, we may have to use a number of different channels and customize our message to the recipient. In this episode, Dennis and Jason discuss
Read more →The Site Selectors Guild is the only membership association exclusively for professional site selection consultants. There are 44 members, and Didi Caldwell currently serves as the chair of the board. In this relationship business, knowing the players is critically important, and the Guild helps facilitate interactions between
Read more →Today’s episode is courtesy of a listener from Utah. Natalie asks about the roles and responsibilities of board members as well as dividing up duties within a small staff team. As a crowd-sourced show, keep the questions and comments rolling in! Dennis and Jason build this show
Read more →Axioms are statements which are regarded as being established, accepted, or self-evidently true. Ron Kitchens with Southwest Michigan First is back to share 12 axioms his organization has adopted and is graciously willing to share them with you. In this episode, Dennis goes through each of them
Read more →Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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