DT #174: Attract Talent to Your Community with Peanut Butter

There are 45 million student loan borrowers in the United States.  Employers (and therefore communities) that do not act soon to provide assistance with paydown programs have the potential to be less competitive in the marketplace for talent.

Early adopters to a student loan paydown program can use this window of opportunity to differentiate themselves from others in this war for talent.  As these programs quickly gain in popularity, however, communities and employers that fail to act will be left behind.

In this episode, podcast guru Andy Sokolovich launches his very first episode as co-host of Develop This!  He brings on David Aronson, CEO of Peanut Butter Student Loan Assistance, to discuss the reasons why student loan assistance is the #1 benefit desired by millennials.

Reach out to Andy via email at [email protected]

Helpful Links

More About David Aronson

Peanut Butter’s Student Loan Resources

David Aronson Video: Bootstrapping in America

Millennial Benefit Preferences

Build the Case


Hawaii’s Best Place to Work Offers Student Loan Assistance 

1871 Promo Video