DT #89: Measuring the Success of an Event

A question was recently asked: how should economic development groups determine if an event was successful?  It was a great question that prompted a lot of discussion.

In this episode, Dennis and Jason seek to answer that question.  Event metrics should included more than simply the number of attendees and whether or not the budget target was hit.  Dig deeper to determine the true purpose behind your event and create the right metrics to determine success.